So I recently reached a milestone last month. For the first time in Money Hero’s 3-month existence, I’ve surpassed 1,000 pageviews! This is mostly thanks to me upping my Pinterest game this past month and a half.
If you didn’t know already, Pinterest is a search engine/social media site with over 150 million active monthly users. Which means that it’s a great source to drive traffic to your site. Ever since I started learning the ins and outs of Pinterest, my traffic has been steadily increasing.
Don’t get me wrong, I’m not yet in the hundreds of thousands or even tens of thousands of monthly visitors or page views, and I know that it’s a slow grind that will take time. But I’m more than prepared to do the work required to get there, and am excited to see my hours of work starting to pay off.
Here are my monthly Google Analytics for May of 2017 (my first full month of blogging):
As you can see, I had 305 unique pageviews for the month of May. This was before I really knew what Pinterest was, or how effective it could be for driving traffic to a website. For this same period of time, I was averaging a whopping 131 views across all of my pins for the month of May:
At this point, I had pretty much just set up my Pinterest account, threw together a couple of admittedly really bad pins, and just put them up on my board. I didn’t really know what I was doing with Pinterest, and didn’t know much about the intricacies of creating pins that really capture people’s attention.
Here’s an example of one of my very first pins:
Ugly, isn’t it? I can’t believe that I actually thought that was a good idea for a pin. But, I learned. Here is that same pin, after I re-did it and took my time and did my research:
Ah, much better. It’s much cleaner, it’s vertical instead of square, the colors are nicer, the font is better, and I have my website tagged in the bottom corner.
Toward the end of May and into June, I really started doing heavy research on how to harness the power of Pinterest. I started joining group boards, I signed up for Tailwind and Boardbooster, and I wrote better pin descriptions. My Pinterest traffic started to steadily climb for June:
…and suddeny, I had an average of almost 9,000 monthly viewers on Pinterest! As a result, the traffic to Money Hero saw an increase too:
And I hit 1,000 pageviews in my second month. You’ll notice a sharp spike in traffic on June 12th. This is thanks to a pin of mine that went mini-viral (it got 200 repins in on that day). The pin in question was for my post on 4 Easy Ways to Make Extra Money Each Month:
This pin accounted for almost 900 of the 1,100 pageviews that I got in June! All of this traffic from one pin that was picked up by a bigger board and then spread like wildfire to 200 other boards. Imagine if that number was 1,000 or 10,000 boards!
That’s the beauty of Pinterest… with the right material, in front of the right audience, you can grow your blog traffic relatively quickly.
The hype for this pin lasted for 3 days or so, and tapered off by the 15th. However, by this time I was starting to really get the hang of Pinterest, and it really showed in my numbers for July:
My Pinterest viewership and engagement finally started to explode. 3 weeks into July, I’m averaging about 37,000 views across my pins in Pinterest, as well as 900 people engaging regularly with them (clicking, saving, repinning, etc.)
As such, my Google Analytics numbers for July are pretty solid:
The month is only about 2/3 over, and I’m at 708 pageviews. I’m on pace to hit 1,000 pageviews by the end of the month. This is still thanks mostly to Pinterest, but if you notice, I haven’t had any “mini-viral” pins this month.
This tells me that I’m getting more general exposure, and more people are finding me through Pinterest.
My goals are to be at 50,000 average monthly Pinterest viewers and 1,500 website pageviews by the end of August.
I’m compiling a guide on Tips and Tricks to Increase Your Blog Traffic With Pinterest, and it should be ready soon. Enter your email below and I’ll personally keep you posted on the Pinterest Traffic Guide. This will include every trick that I use to drive traffic to my blog with Pinterest. Stay tuned!